HIMA ARANI
In my 15 years of experience, I've designed, led, mentored, and managed projects and teams in large corporations and small startups. I'm interested in end to end customer experiences and advocate for effective communication.
I'm a Senior UX Designer and Lead
TLDR;
I create intuitive design solutions which solve real user needs and produce good business outcomes.
Connect with me
My journey has been a rollercoaster of triumphant projects, face-plants, and some that never even saw the light of day.
Working with stakeholders of all shapes and sizes, I've gathered myself some pearls of designly wisdom.
01
Start with the problem.
Talk to stakeholders. Is everyone trying to solve the same thing? Yes: Go to users. No: Go back to whiteboard.
03
There's no single, ideal design process.
Reality is messy and unpredictable. Pick and choose your techniques that give the best results.
05
Understand business terminology.
Good design solutions should not only make users happy but also contribute to business success and efficient innovation.
02
Understand your target users.
Observe how your users engage with your product. You'll uncover surprising insights, and sometimes, so will your users.
04
Embrace AI.
Learn how various AI tools can make your job easier, and make it work for you, than the other way around.
06
Empathize and encourage collaboration.
Have empathy for your users and also your teammates, stakeholders, developers, your partner, your kids, their teachers, the servers at your favorite restaurant, the checkout lady...
My Work
2020 - 2022: [24]7 AI, San Jose CA
Roles: Senior Interaction Designer, Design Lead, Mentor
Industry: Customer Service, B2B, SaaS, CCaaS, AI/ML, Startup
Design Lead, Project Lead
How strategic UX enhancements could make a strong emotional impact to customer experience and make the business a brand leader in the web chat space.
Product Strategy | Roadmap Planning | Research | Design
Senior Interaction Designer, Design Lead
A service blueprint outlining how a client of [24]7 AI can configure their Conversational AI Bot and set up agent escalations using their AI/ML powered CX tools
Service Design | Research | Cross-team Collaboration | 0 - 1 UX
2011-2016: Bank of America, San Francisco CA
Roles: Interaction Designer, Project Design Lead, Onsite Coordinator
Industry: Banking, Finance, Customer Service, B2C
Interaction Designer, Design Lead
"We're better when we are connected."
How Bank of America's enforced its new brand into their banking experience, empowering customers to connect with their personal bankers, at a location and time of their choosing.
Design Workshop | Agile | Rapid Ideation | Prototyping
Interaction Designer
In the days when contact us pages where a graveyard of phone numbers, the designers at Bank of America revolutionized their help and support with self service contact options and natural language search.
High-visibility | Enterprise-rebranding | Desktop | Collaboration | Ideation | Inspired Designs
